A big part of our Evolve SEO services is our heavy use of analytics to show us where we need to improve in our search engine marketing efforts for our clients. We believe strongly in web analytics. In fact that is the one thing that makes marketing online more appealing than any other form of marketing. The fact that you can track your efforts down to very specific details. When you put an ad in the paper or the yellow pages for example, it's very hard to track specific details like how many people viewed your ad, or how long they actually viewed it.
For our clients we setup a program from Labs Media called ClickHeat. It's a program that shows you a heatmap of where people are clicking on your website. This will immediately help you in your web layout and content efforts. Check out the example below:
As you can see the image shows you color dots that display the areas where your visitors are clicking. Extremely valuable information! So for example, if you find that users are continually clicking on a link in the upper right hand corner of your website and that link is taking them to your "about the company" page, and you have more of a desire for them to click on your "buy now" page, you now know to replace your "about the company" link in the upper right hand corner with your "buy now" link. Now the clicks start going to your "buy now" page and more products are sold. It's a simple concept, but few webmasters are doing it for their websites. We strongly suggest that you track your clicks using a heatmap to better optimize your company's website.
You can learn more about our Utah Search Engine Optimization Services here.